The Free Coaching Experiment (Round 2)

I’m about to tell you about a rare opportunity to join a free two-week online training group with me.

But first, I want to talk about what people think weight loss is like vs. what correct weight loss is really like.

Here’s most people think weight loss always entails:

  • Being hungry all the time.
  • A ton of exercise.
  • Mustering up a ton of self-control and willpower to diet and exercise.
  • Spending countless hours that you don’t have.

Statistically speaking, you’ve probably tried to diet before and come to a similar conclusion.

But what if I told you that using a mixture of science and evidenced-based fitness along with understanding the psychology behind fitnessweight loss can be simple.

I’ve been coaching people for nearly a decade now, and I can tell you that a proper regimen isn’t the miserable experience that most people think.

My group coaching client after about 8 weeks of training.

Unfortunately the reality is that while I’d like to show everyone how easy it can be to lose weight, it’s usually limited to my select few clients (both 1:1 and group training).

So I’d like to try a little experiment…I want to offer a 2-week limited online coaching program for FREE.

“What’s the catch?” You’re probably asking.

There really isn’t one. I mean…I’m going to suggest that you buy one of the protein supplements that I recommend from our sponsors. I’ll also take donations in the form of bitcoin and try to convince you to join my 1:1 or group coaching program. But that’s completely up to you.

There is no catch. Even if no one purchases from our sponsors or signs up for my coaching after the 2 weeks are over, I’m totally ok with this.

The reality is that this is a free 2-week weight loss coaching program for the first 200 people that sign up. (We might not even get to 200 but I need to cap it just in case.)

I want to reiterate that this group will be weight-loss focused. That is, if you don’t have any weight to lose, then this group won’t help you.

I’ve run this same free group with Lifehacker a few years ago, and many people saw GREAT results.

More information about the group but first, a little bit about me and my training (you can skip this is you’ve read it before).

A Little Bit About Me (Dick)

What’s special about me that allows me to help others get results?

A major reason is that for most of my life I hated exercise. Yep, if you thought that I loved exercise because I’m one of the co-founders of Fitocracy and a prolific fitness coach, you would be wrong.

Actually, I was obese growing up and had been for a majority of my life. I actually looked like the kid from Up, except much rounder and plumper. I topped 230 lbs at 5’7 (I’m now 5’10) at my peak.


Yep. Even the homeless laughed. :c

The funny thing is that both of my parents were Medical Doctors and had me “eat less and move more,” whatever that means.

I tried eating less and moving more with as much willpower as I could muster, but nothing worked. I loved food and I hated exercise too much. (I’m still actually quite neutral about exercise, to be honest. I don’t hate it, but I don’t love it either.)

Even worse, no amount of will power or motivation seemed to work. If you’ve ever tried to lose weight before, you know what I mean. Eventually, you give in to your urges. First once, then again and again. (I eventually learned that willpower only plays a small role in making your transformation.)

These days, I am now grateful for growing up as a fat kid. It’s the single most important thing that influenced me as a coach.It allowed me to find the “secret sauce” to a successful physical and mental transformation.

First, I’ve spent thousands of hours reading everything that I can about exercise and nutrition, and believe me, you’d be surprised how little most people know. (Did you know that breakfast is not necessarily the most important meal of the day?)

Secondly, through my many clients and my own self-awareness, I figured out the psychological aspect. This is arguably more important and I’ll tell you about the details in a bit, but let’s fast forward for now.

Four years after the picture above, I looked like this.

Only 4 years after the picture above

What’s Different About My Methods

Here’s the secret to why I can produce such amazing transformations with such high accuracy.

Fitness isn’t about willpower, motivation, or “being tough.”

Willpower is finite, motivation is fleeting, and good luck toughing it out on days when life massively gets in the way.

Rather, fitness is a cerebral skill, one that I will teach you. (For more on this, see my article on

jeremiah 100 lbs

Jeremiah lost 100 lbs working with me…and by doing the minimum that he needed to do.

Making an amazing transformation isn’t about finding the perfect program. After all, what good is the perfect program if you hate exercise like I did?

A successful transformation is about YOU and YOUR psychology, physiology, and your specific environment.


Denise found sustainable results for the first time.

How many times have you dieted perfectly, only to be tempted with a slice of pizza or cake. If everyone could say no to cake and pizza all the time, everyone would have a six pack. After you give in, one slice turns into another, until you’re left devouring the entire shebang.

Here are more examples. How many times have you wrecked your diet eating out of boredom? Or because your spouse pressures you into eating something “unhealthy” and everything snowballs from there?

These are the things that prevent you from your goals, not lacking the perfect diet and training program. In the next two weeks, we’ll start to create a completely new mindset from this one.

“Not only is Richard one of the most knowledgable people in the industry, he is tough when necessary, but understanding of life and circumstances. He’s available for questions when you need him and he pushes you to be the best version of you. I looked to Richard on a daily basis for help and encouragement. He was by and far one of my greatest assets as I prepared for Miss America 2013!”

– Mallory Hagan, Miss America 2013

What The 2-Week Free Coaching Experiment Is (and what it isn’t…)

I want to be clear that the coaching you’ll receive won’t be as extensive as my 1:1 training or group programs, since that wouldn’t be fair to my paying clients. I reserve the right to use a (very knowledgeable) assistant to answer questions in order to deal with the volume of members.

Here’s what you do get, however:

  • Nutritional targets specific to YOU. I’ll ask you about your diet history, current stats, how you react to certain foods, and will hand-make your nutritional targets.
  • Weekly lessons filled with evidence-based readings about fitness.
  • Access to a private forum on my site where you can ask questions (I have an assistant helping me answer), share a little about yourself (if you so choose), and engage with other members.
  • A live weekly Q&A, similar to the ones I’ve done with LifeHacker.

This will be more of a course format and I’m depending on YOU to put in the work, do the assignments/readings, and be proactive about your progress.


[standout-css3-button href=””]Claim Your Spot For my FREE Coaching Group (200 spots available)[/standout-css3-button]