Your Last New Years Resolution


Think back exactly one year ago. Did you make a fitness New Years resolution?

If you are happy with how your 2016 fitness goals turned out, you can stop reading here.

If you’re not happy with your 2016 fitness progress, take a few seconds to read this.

Do you know what’s the WORST thing you could do in 2017? Repeat exactly what you did last year.

That means relying on your OWN willpower and the WHIMS of your brain. Your brain plays tricks on you…it will convince you that you can simply “eat less and move more” to lose weight.


My client above stopped listening to his brain and listened to my advice instead

I’m about to tell you how to make 2017 the LAST year you make a fitness New Years Resolution. In fact, I’ll go one step further. Here’s what I promise:

  • You’ll be your sexiest self in 16 weeks. You know how you see those before-and-after ads on TV with “results not typical” in fine print? Well my client results are typical (so long as you listen to my advice).
  • It’s only up from here. After you’re done with my program, you will only get better and better. You’ll be done with yoyo dieting, because I’ll teach you how to get off the weight loss roller coaster.

It’s said that the definition of insanity is repeating the same thing over and over and expecting different results. You won’t be repeating anything here.

In fact, my methods have been described as against-the-grain, even insane. But that’s why THEY WORK. They work so well, that my clients often end up advertising for me.

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You might see many trainers show off their client before-and-afters. Unlike other coaches who simply cherrypick the best stories, these results aren’t just anomalies. That’s because I make sure that group success is completely grounded in metrics.

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Here are some body weight results from my summer fitness group

There’s just one catch…

Unfortunately because this group is more intensive with regards to helping members with their individual schedules, this group is limited to 25 spots instead of the normal 50.

That means to ensure you have a spot, you need to claim your spot soon.

In fact, because I absolutely hate the “selling” part of online coaching (true story) and would rather get on to coaching, let me double incentivize you:

Sign Up For My January Fitness Group

Online Training Group Details

What you get:

  • An initial assessment of your current nutritional program and mindset
  • Personalized guidelines tailored to your physiological and psychological makeup.
  • A training program that suits your level of fitness (everywhere for beginner to advanced) and equipment
  • An online training and support group where you can ask Dick as many questions as you like
  • Bi-weekly diet and training adjustments based on your progress
  • A weekly lesson plan where we go over new diet and training skills

Price and schedule:

  • Start date is January 20th, 2017
  • The group costs $100/month for the first 3 months and $50/month after that
  • You only need to put down a deposit of $50 to reserve your spot. (Only $25 until 

Here’s What Emily V. Had to Say

I decided to join Dick’s last training group on a whim. I was mentally and physically ready to commit to weight loss, and when I saw the email come in, I thought, “let’s do it!” Over four years ago I started putting on some weight, and I ended up spending the past two years trying to get rid of it. During that time, I yo-yoed a lot and saw some results, but nothing was permanent. I couldn’t quite recreate the results I had 5 years prior because I had NO idea how or why I had been successful. I would bust my ass at the gym, sign up for numerous races and work out like crazy, all the while trying to eat healthy (whatever “healthy” was). I felt like I was always on edge, and not really in control of how my body looked or how I was getting results; and would have no idea how to get even better results if I had wanted. I was not in control of my body. Teaming up with Dick to assist me in getting my body back was one of the best decisions I have made.

Dick helped me understand my body and what I needed to do to achieve results. I followed his regimen and saw immediate results (no I was not perfect, but it’s not about perfection, it’s about persistence). Everyone around me can see the transformation of my body, and I also feel amazing. But the best part of all of it is that now I am in control of my body; a feeling I had never really experienced in the past. Dick taught me what to put into my body and what I should be doing for fitness to give me the results I was looking for.

Rather than slaving at the gym for hours or eating a veggie patty for dinner, I now only spend about three hours a week at the gym and get to eat satisfying food! It is so easy to meet my exercise routine, and if I didn’t personally see the results, I honestly wouldn’t believe it would work.” – Emily V.

Make this your LAST New Years Fitness Resolution Ever

Exercise is Optional…sort of

Here’s the thing about exercise–when it comes to weight loss, it’s overrated. Really. Read my article on Lifehacker explaining the reasoning.

But don’t misunderstand me; exercise is a must for keeping the weight off and for your health. But for weight loss, it’s not necessary, and in fact beginners often focus too much on exercise and put the cart before the horse. Many who struggle with weight loss will find it beneficial to learn the tenets of following a prescribed diet regimen.


Concerned about alcohol ruining your diet? It didn’t stop my beer-loving client above.

“I was in a stressful place and unhappy with what the stress had done to my body. With Dick’s help I’ve already lost 12 pounds and 2” off my waist IN ONE MONTH. Not only is the fat dropping but Dick helped create a plan that made my work at the gym pay off even more. The ugly bumps and lumps of fat on my body are being replaced by muscles. Now my body is an anti-stressor for me and something I’m starting to be proud of!”

– Michael F

Why I Can Get These Results

What’s special about me that allows me to help others get results like my client Ben here?

Ben actually increased all of his lifts throughout his transformation.

A major reason is that for most of my life I hated exercise. Yep, if you thought that I loved exercise because I’m one of the co-founders of Fitocracy and a prolific fitness coach, you would be wrong.

Actually, I was obese growing up and had been for a majority of my life. I actually looked like the kid from Up, except much rounder and plumper. I topped 230 lbs at 5’7 (I’m now 5’10) at my peak.


Yep. Even the homeless laughed. :c

The funny thing is that both of my parents were Medical Doctors and had me “eat less and move more,” whatever that means.

I tried eating less and moving more with as much willpower as I could muster, but nothing worked. I loved food and I hated exercise too much. (I’m still actually quite neutral about exercise, to be honest. I don’t hate it, but I don’t love it either.)

Even worse, no amount of will power or motivation seemed to work . If you’ve ever tried to lose weight before, you know what I mean. Eventually, you give in to your urges. First once, then again and again. (I eventually learned that willpower only plays a small role in making your transformation.)

These days, I am now grateful for growing up as a fat kid. It’s the single most important thing that influenced me as a coach.It allowed me to find the “secret sauce” to a successful physical and mental transformation.

First, I’ve spent thousands of hours reading everything that I can about exercise and nutrition, and believe me, you’d be surprised how little most people know. (Did you know that breakfast is not necessarily the most important meal of the day?)

Secondly, through my many clients and my own self-awareness, I figured out the psychological aspect. This is arguably more important and I’ll tell you about the details in a bit, but let’s fast forward for now.

Four years after the picture above, I looked like this.

Only 4 years after the picture above

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What’s Different About My Methods

Here’s the secret to why I can produce such amazing transformations with such high accuracy.

Fitness isn’t about willpower, motivation, or “being tough.”

Willpower is finite, motivation is fleeting, and good luck toughing it out on days when life massively gets in the way.

Rather, fitness is a cerebral skill, one that I will teach you. (For more on this, see my article on

jeremiah 100 lbs

Jeremiah lost 100 lbs working with me…and by doing the minimum that he needed to do.

All Programs Work

(…but good luck sticking to them)

Making an amazing transformation isn’t about finding the perfect program. After all, what good is the perfect program if you hate exercise like I did?

A successful transformation is about YOU and YOUR psychology, physiology, and your specific environment.


Denise found sustainable results for the first time.

How many times have you dieted perfectly, only to be tempted with a slice of pizza or cake. If everyone could say no to cake and pizza all the time, everyone would have a six pack. After you give in, one slice turns into another, until you’re left devouring the entire shebang.

Here are more examples. How many times have you wrecked your diet eating out of boredom? Or because your spouse pressures you into eating something “unhealthy” and everything snowballs from there?

These are the things that prevent you from having an amazing transformation, not lacking the perfect diet and training program. I will teach you how to tackle these things through manipulating your thought patterns and habits.

In the end, you’ll finally make the transformation you deserve.

“Not only is Richard one of the most knowledgable people in the industry, he is tough when necessary, but understanding of life and circumstances. He’s available for questions when you need him and he pushes you to be the best version of you. I looked to Richard on a daily basis for help and encouragement. He was by and far one of my greatest assets as I prepared for Miss America 2013!”

– Mallory Hagan, Miss America 2013

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